Marketing approach that moves the young segment: How videos are watched now View More

With the ownership of smartphones exceeding 70% (source: The Institute of Media Environment, fixed media point: Tokyo area) and the media behaviors and purchasing decisions of sei-katsu-sha changing drastically, marketing communications that go beyond existing standards are expected as well as branding approaches that co-create with sei-katsu-sha. This session explores sei-katsu-sha’s video browsing habits based on The Institute of Media Environment’s quantitative and qualitative data, and C Channel’s latest successful case, and discusses viewpoints that directly lead to solutions, such as contents that move the video viewers and communications that achieve brand lift. View Less