As China market increases its presence with 1.4 billion population and strongly growing economics, Japan is also affected by increasing Chinese tourists and cross-border E-commerce business. Thus, it is inevitable to establish solid strategy towards China now. However, since it is unique market with less information, Japanese companies are having hard time to understand the market. Tencent ads platform, with more than 800 million active users, have Weixin/WeChat and QQ as media and have capability to solve the issues