Digital transformation is hot on the CEO/CMO agenda, and taking a demand-led, customer- centric view is critical to connecting with Asia’s huge Post 95 audience. In competing for the attention of the next generation of digital natives, businesses and brands should take a transformative approach to close the gap between brand inspiration and transaction.

In this session at AWAsia, Isobar Global CEO Jean Lin will share how creativity is intrinsic to driving digital transformation. Jean will use examples from across Asia to demonstrate this thinking, including Isobar’s innovative work for KFC in China: From an AI-enabled in-store robot, to the K-emoji, and Onmyoji players.