In this session...
In the past few years alone, programmatic has fundamentally changed the face of advertising, and today, most online ads are traded programmatically with more digital firms, media companies and agencies also exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can programmatic drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.
