LINE NEWS, a late-entrant news service launched in July 2013, recently surpassed 59 million MAU (monthly active users). How did this service, which started with 3 mil MAU, grow from 10 mil to 20 mil, and then to 40 mil, now approaching 60 mil MAU? LINE's tagline is "CLOSING THE DISTANCE". What will they do to bridge the gap between people and information/services? This session will cover LINE NEWS' development and outlook, providing case examples of LINE NEWS advertising and more.