Among the many automobile manufacturers, Subaru Corporation aims to stay competitive by taking advantage of its distinctiveness under the company’s philosophy of becoming “a compelling company with a strong market presence built upon its customer-first principle.”

While the volume of its automobile production and sales may be smaller than other automakers, Subaru continuously pursues its goal of having a strong presence in its operating markets and being a compelling company for customers.

In this session, President and CEO Yasuyuki Yoshinaga recounts how Subaru, following financially difficult times in the 2000s, succeeded in creating a highly productive organization and business by implementing radical reforms that achieved record net sales for four consecutive years and a high level of profitability.