"AbemaTV" launched in April 2016 provides about 30 channels consisting of various programs such as original live broadcast content, news, music, drama, etc as "Free Internet TV Station". As of March 2017, the number of app downloads has exceeded 15 million and so many people are using it. View More

Because it is an entirely new service of "Internet TV station", we did not dare to design based on academic UX theory at its launch, and team members proceeded the development with repeating reviews from the user perspective while making prototypes. The actual number of prototypes created was more than 250.

In this session, I would like to talk about how all the AbemaTV team members develop the product from the user perspective on a daily basis, beyond the wall of engineers and designers. View Less