When it comes to the age of mobile internet, netizens’ scenarios is being constantly fragmentized. Besides searching, social & news & entertainment have become top 3 internet scenarios in China. After e-commerce, O2O areas like trip & food booking are also booming as a significant connection between internet and real life. Ann will share how to understand netizens' behaviors and bring in in-depth knowledge of users' internet scenarios and create original scenarios, to improve ad performance and create sustainable marketing