A fan which generates natural air. A toaster which makes the most delicious toast. With its unique technologies and designs, BALMUDA has inspired many innovations in home electronics—a category that used to be thought of as mere commodities. Their latest product is a rice cooker that totally refreshes the user's rice experience. How did BALMUDA create this unprecedented rice cooker? Koichiro Shima asks how work is done at BALMUDA by interviewing the President, Gen Terao, who is known for making what he wants to own. View More

A fan which generates natural air. A toaster which makes the most delicious toast. With its unique technologies and designs, BALMUDA has inspired many innovations in home electronics—a category that used to be thought of as mere commodities. Their latest product is a rice cooker that totally refreshes the user's rice experience. How did BALMUDA create this unprecedented rice cooker?
Hakuhodo Kettle's Co-CEO Koichiro Shima asks how work is done at BALMUDA by interviewing the President, Gen Terao, who is known for making what he wants to own.
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