Willem Paling

Willem Paling is the Director of Product, for Customer Experience and Personalisation at Luxury Escapes. He has previously worked across marketing, data science and customer experience in insurance, television and retail.
Willem has a background in academic research, having completed his PhD in 2012. He applies a rigorous approach to measuring and understanding the impact of advertising, and to our adjustments to the new world of changing consumer expectations, stronger regulation, and increased browser and mobile restrictions from big tech.