James ‘Griff’ Griffiths

The man best known as Griff is an award winning, globally-recognised creator of brand moments that have transcended traditional media to become part of popular culture.
With a belief that brands who don't create passionate tribes are ultimately going to fade away, his personal mission has seen him consistently push clients to challenge the ways in which they think to create authentic moments that actually connect.
Working closely with American Express, Myer, Optus, Samsung, adidas and KFC in his career, Griff is passionate about using creativity as a springboard to drive tangible & measurable outcomes for his brand partners.