Naysla Edwards

Naysla joined American Express in 2006, quickly ascending to the role of taking responsibility for multiple markets internationally for the Centurion & Platinum cards.
After becoming the Sydney-based Director of Brand, Loyalty & Engagement Partnerships, Naysla led the procurement of products and benefits across the network including the awarded Memberships Rewards Program and brand strategy for ANZ.

In 2018, Naysla was appointed VP of Brand, Charge Cards, and Membership Experience, leading Amex's Brand strategy plus initiative that resulted in acquisition growth, Net Promoter Score (NPS) improvements, customer spend growth, and long-term retention.