Sally Phelps

Sally is a commercial marketing leader, specialising in digital. Most of her career has been in advertising agencies, planning and activating multi-channel campaigns for industries including automotive, retail, finance and tech. In 2020, she jumped to the brand side, where she is currently leading Media and Performance at Koala, a mattress and furniture scale-up renowned for their clever and effective marketing. Sally is passionate about the role that technology, data & platforms play in our lives, and how brands can leverage them to create better customer experiences.