Paul Sinkinson

Paul Sinkinson leads the Australian Analytic Partners offices, working with local clients to deliver consistent measurable improvements in marketing. Over 20 years Paul has worked in Australia, New Zealand and Europe across a wide range of industries. From delivering pricing studies with 9 figure profit impacts, to helping clients double their marketing ROI over 5 years, Paul has a passion for reducing the complexity of the fragmented marketing environment to create clear pathways for growth. The work of Analytic Partners has been rewarded globally as the only provider called a leader consistently since 2016 in the Marketing Measurement & Optimisation Wave run by Forrester, but also locally when it was run for the Asia-Pacific region as the only leader.