In this session...
The digital transformation is underway. The continuous advancement of channels such as CTV/Mobile drives several challenges to our industry.
Join our session to learn more about how broadcasters and agency buyers are approaching their current investments and how efficiency is crucial to embrace future innovations.
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The digital transformation is underway. The continuous advancement of channels such as CTV/Mobile drives several challenges to our industry.
Join our session to learn more about how broadcasters and agency buyers are approaching their current investments and how efficiency is crucial to embrace future innovations.
View Less
What You'll Learn from This Session...
- Understanding the dynamics in the current CTV buying structure in Australia.
- How industry-wide standards and programmatic tools are designed to enhance consumer trust.
- The role that programmatic plays in providing transparency, security and control in the regional ecosystem.
