In this session...
The digital advertising industry is responsible for an increasingly significant amount of carbon emissions in the atmosphere. We can no longer continue business as usual, so we're taking action. Audrey Michelin, Director of Account Management ANZ at OpenX, will share details on our industry's impact on the environment and discuss what OpenX is doing to address it.
Audrey will discuss the ways in which OpenX is making important decisions about its own technologies and business practices that have a measurable, positive impact. She will also provide examples of what leaders in the space are doing to address the issue, as well as share ideas about how marketers can reduce the carbon emissions of their own media supply chains.
What You'll Learn from This Session...
- A general understanding of the digital media industry’s environmental impact, including carbon emissions and electricity consumption.
- Examples of how leaders in the space have managed to reduce and offset emissions with projects that remove carbon from the atmosphere in accordance with “Net Zero” principles.
- Actionable ideas and resources for marketers looking to reduce the carbon emissions of their own media supply chains.
