In this session...
The next evolution of TV advertising is data-driven. Combining over 14 years working at the intersection of adtech, data and TV across Microsoft, Singtel & Nine, Captify's GM Krish Raja takes a light-hearted look at how the worlds of quality intent data and big-screen content are colliding. This session will ponder and stargaze to throw out some interesting potential scenarios that impact buyers, sellers and everyone in between.
What You'll Learn from This Session...
- Some of the lessons learnt in adtech and programmatic to date.
- Where TV advertising has come from and where it is going.
- Good intent data, bad data and everything in between.
