In this session...
Brands are increasingly incorporating contextual targeting in their programmatic strategies to perform in cookieless environments. A case study on how the Salvation Army pursued a cookieless advertising solution will be presented by its digital agency ntegrity in a one-on-one discussion with the charity’s technology media buying partner StackAdapt. This session aims to show how advertisers and agencies can pivot to the new world of digital advertising.
What You'll Learn from This Session...
- Key challenges faced by NFPs in a privacy-first world.
- How Salvation Army built consumer connection in a highly competitive market.
- Role of contextual in protecting advertisers’ ability to reach new audiences.
