In this session...
There’s a lot of hype surrounding Web3, the Metaverse and NFTs, and some understandable and healthy scepticism. But if we accept it’s still early days for these technologies and concepts, then it is clear the potential is enormous and there for the taking.
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But for brands already leaning in and experimenting with these technologies and concepts, there is already one obvious benefit emerging — creating relevance with hard-to-reach and marginalised audiences.
In this session, we’ll hear from Yahoo’s Head of Innovation and Creative Studio Zoe Cocker and Optus’ Director of Technology, Innovation and Activation Lucio Ribeiro, who have been experimenting on the front line of Web3 technologies and thinking about their application for businesses.
We’ll explore:
Why are they doing it?
How are they bringing it to life?
What does it mean for the future of business?
How to organise yourselves to get started
If you want your brand to remain relevant, don’t miss this session.
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What You'll Learn from This Session...
- Understand how technology will evolve business in the future.
- Learn what the marketers already dipping their toes into the pool have learned.
- Develop the skills you need to take your marketing smarts to new levels.
