In this session...
Some say it’s the journey and not just the destination, we know it’s about the hunt and not just the buy. The thrill of discovering a new brand to love never gets old, and that is what Discovery Commerce is fuelling. A phenomenon that is changing the way products and services become known and loved.
Brands can now take more control than ever to create these “happy accidents” to meet and delight their customers where they are.
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Join Naomi Shepherd and Dan Ferguson as they unpack current and future thinking on how to embrace Discovery Commerce and find new ways of building connections. Topics in the conversation are geared towards marketers who want to understand inspired ways to help drive business growth with social commerce.
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What You'll Learn from This Session...
- How to use creators to influence the shopping journey.
- Understand how the Meta Discovery engine personalises the shopper journey.
- Tap into immersion and connectivity to unlock joyful shopping experiences.
