In this session...
It’s the holy grail — breaking out of the typical mould and creating effective marketing campaigns which work across every format. With the advances in technology, this should be easy, right?
Wrong.
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Legacy structural barriers mean many businesses aren’t set up to reap the benefits of the new ecosystem, with siloed teams and a lack of flexibility standing in their way.
So how do we overcome it?
In this session, we’ll take a long and honest look at the barriers being encountered by agency businesses as they look to take advantage of this new world, new technology and possibilities to understand the structures which will power them through the next 20 years of innovation.
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What You'll Learn from This Session...
- Understand the barriers blocking agencies from taking advantage of modern marketing practices.
- Gain insights from experts on how to overcome these barriers.
- Learn how brands benefit when their agencies flip the marketing paradigm.
