As an industry, we're on the journey to being less reliant on the cookie — but what does that actually look like? Once we’re forced off the cookie, how would it impact brands, agencies and vendors? Are we maximising how we’re using first-party data and the potential across data management and impactful measurement?

Presented by Tug, a growing global media agency, we'll unpack how some of the industry’s biggest powerhouses are prepared and navigate through the uncertain future of measurement and media impact. View More

Our panel features Alex Whalley (Tug), Joanna Georges (The Trade Desk) and Natalie Huynh (Commbank). The panel will be moderated by Isabel Blanchard (Tug).

Alex Whalley is the SEO Director at Tug Australia and has over 14 years of experience across APAC with clients such as Sealife Sydney, Budget Direct Harvey Norman, LG Electronics, NetSuite, DeLonghi & more.

Joanna Georges is the Data Partnerships Director at The Trade Desk AU, her experience has been deeply entrenched in data since 2015. She focuses on educating brands, clients, and partners on the open internet. She guides clients through their first-party data journey and unified identity solutions, driving marketing effectiveness through data.

Natalie Huynh is a Senior Analyst at Commbank. She specialises in uncovering customer insights & uplifting marketing effectiveness through advanced data modelling, experimentation and measurement to inform strategic planning, marketing activity and partnerships. View Less