Tracks Venues

In this session...

Customers want to support brands with purpose while still valuing cost and convenience. How should companies balance it all? Hear from McDonald’s® about their annual McHappy Day® fundraiser for Ronald McDonald House Charities® Australia, which supports families with seriously ill or injured children.

This session will explore the 30th-anniversary campaign — with an execution developed in collaboration with Amazon Ads — that helped McHappy Day raise $5.2M AUD in 2021 and how to be an authentic, consistent “brand with purpose.”

What You'll Learn from This Session...

  1. Demonstrating brand values with authenticity and consistency.
  2. Balancing a purpose-driven approach with business needs.
  3. Keys to success for McDonald’s McHappy Day campaign, a first-of-its-kind collaboration with Amazon Ads.

Presented with


Kelly Wearmouth General Manager, Australia and New Zealand Amazon Ads
David Morris Brand Manager, Marketing McDonald’s
Alastair Coysh Head of Comms Planning, Macca’s OMD

Event Details

Event Type Session