Tracks Venues

In this session...

Whether helping brands tell stories, selling out shelves or creating positive social impact, entertainment today has the ability to make change and move people.

Join us as we discuss how savvy marketing leaders utilise the power of entertainment to drive results and create deeper connections with their communities.

What You'll Learn from This Session...

  1. Entertainment connects us with audiences, cuts through clutter and holds the attention of our consumers.
  2. Hyper-relevant entertainment not only engages but it's a force of nature that inspires action and impact.
  3. Inspired communities can turn moments into movements leading to new discoveries at every turn, sold-out shelves and change for good.

Presented with


Ng Chew Wee Head of Business Marketing TikTok APAC
Doug Hamilton Creative Director BMF
Ali Lawton Marketing Director Sony Pictures Releasing, Australia

Event Details

Event Type Session