In this session...
In this session, we'll discuss what needs to happen to streamline investment across linear and BVOD in terms of buying mechanics, measurement, targeting and data and ad experience.
We'll be joined by broadcasters and agency buyers to discuss how they're approaching investment, the challenges they're currently facing and what steps are being taken to address these challenges to provide advertisers with a holistic view.
What You'll Learn from This Session...
- Understand what needs to happen to streamline investment across linear and BVOD.
- What steps are being taken to address the challenges buyers face in planning holistically across both linear and BVOD.
- Learn how buyers can activate their first-party data across BVOD.
