In this session...
Although 1980 was the year that video killed the radio star, 2022 is the year that TikTok brought them back. For centuries sound has been used to capture attention and create connection, but the digital advertising age has put the world on mute.
In this session, our panel will explore the art and science behind sound and why it's integral to the future of advertising success.
What You'll Learn from This Session...
- In our video-first world, the visuals may seem more important but it's sound that packs the punch.
- Beyond resonance, the power of sound lies in its potency to embed within our emotions and memory.
- Brands that build to impact the senses can reap the rewards from deeper connections.
