In this session...
The rate of change in media has never been this fast and will never be this slow again. We discuss the consumer shifts shaping this dynamic landscape and how brands can navigate the largest and fastest human behavioural change program in history.
What You'll Learn from This Session...
- The tectonic shifts in audience composition, engagement, consumption and distribution.
- How brands are innovating to meet these consumer shifts and the emergent models that will underpin success.
- The emergent tensions that publishers, brands and consumers are going to have to navigate to drive future growth.
