Automation, powered by machine learning, has advanced from the domain of researchers to now be widely deployed across most enterprises. Marketing, however, has been among the slower business functions to adopt automation.

Jim Lecinski, marketing professor at Northwestern University's Kellogg School of Management in Chicago and author of "The AI Marketing Canvas," will share his thoughts on what this rapidly emerging technology means for marketers and what they should be doing now to harness its power and realise growth. View More

The time of manual marketing is over, and now is the time of automation. But there are many reasons marketers may not feel comfortable — or equipped — to harness the power of machine learning, including a lack of clear and proven use cases; concerns about how automation and creativity can co-exist; concerns around privacy, bias, regulations; and organisational barriers like budget, talent and workflow processes.

And while some global brands such as Levi's and Starbucks have shown strong success with machine learning, many others are in the early stages of determining how to implement automation solutions. The most important thing for any marketer? To get started, now.

Join Jim Lecinski, marketing professor at Northwestern University's Kellogg School of Management in Chicago and author of "The AI Marketing Canvas," to explore practical tips for how to effectively implement automation and realise growth while avoiding limitations and pitfalls today, tomorrow and into the future View Less