IAB Australia and Pureprofile will be launching the second wave of their Australian Ecommerce Report at Advertising Week.

This session will provide highlights of new research amongst online shoppers, examining the consumer attitudes, behaviours and influences driving ecommerce in Australia. View More

The pandemic has changed retail habits and sped up the adoption of ecommerce for brands and consumers. However, marketers need to ensure they are providing a satisfying omnichannel shopping experience as the desire for real-life experiences has also returned shoppers in-store.

As consumer anxiety around cost-of-living pressures increases, the research highlights influences, expectations and decision-making processes for retailer and brand choice. The research will be presented by Martin Filz (CEO at Pureprofile) and Natalie Stanbury (Director of Research at IAB Australia).

Following the presentation, Sean Bone (General Manager, ecommerce at GroupM) will join Martin and Natalie in a discussion on the implications of the insights for retail and product marketing. View Less