In this session...
Join DV’s CRO Steve Mougis as he speaks to Advertising Week about the global and regional impact of verification since 2017 and what’s to come as verification moves from a singular focus on quality to a broader view of attention and performance.
What You'll Learn from This Session...
- Discover what the APAC region has done to improve its post-bid fraud rate.
- Find out why early implementation of verification strategies will lead to better quality media buys.
- Learn how to balance protection with scale.
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