In this session...
Customers want to support brands with purpose while still valuing cost and convenience. How should companies balance it all? Hear from McDonald’s® about their annual McHappy Day® fundraiser for Ronald McDonald House Charities® Australia, which supports families with seriously ill or injured children.
This session will explore the 30th-anniversary campaign — with an execution developed in collaboration with Amazon Ads — that helped McHappy Day raise $5.2M AUD in 2021 and how to be an authentic, consistent “brand with purpose.”
What You'll Learn from This Session...
- Demonstrating brand values with authenticity and consistency.
- Balancing a purpose-driven approach with business needs.
- Keys to success for McDonald’s McHappy Day campaign, a first-of-its-kind collaboration with Amazon.
