Karen Ganschow

Karen is the General Manager of Consumer Marketing and Customer Strategy at NAB. She is responsible for the consumer segment propositions and delivery across the NAB value chain.

Karen lectures in Marketing & Customer Relationship Management for the MBA program at the Macquarie Graduate School of Management.

Karen was formerly Head of Customer Relationship Management & Digital for Westpac Group. Karen was at Westpac for 5 years. In that time she led building and scaling the data driven marketing capability program known in Westpac as “KnowMe”.

“KnowMe” was a multi-channel program harnessing customer data to deliver targeted Customer Next Best Offers to bankers and teller in branches, call centres and interactions in online and mobile covering more than 60 million customer interactions a month.