In this session...
Join Aisling Finch, Marketing Director at Google Australia and New Zealand as she shares her vision and how ML is fueling these expectations across multiple fields, and Chris Mattey, Managing Director at Boston Consulting Group Australia to showcase research findings on how brands in AU & NZ are harnessing intent, data & machine learning to delight consumers and drive business results.
What You'll Learn from This Session...
- As consumer expectations rise, technology becomes key to create better experiences
- Only few businesses in Australia and New Zealand are connecting with consumers in meaningful ways
- Brands need to deliver fast, relevant and seamless experiences to exceed business goals
