Jelena Li is an experienced content strategist and storyteller, with over 10 years’ experience in the world of words and stories, spanning from the traditional book publishing industry to radio and digital media, as well as editorial and branded content. She is now responsible for the brand partnerships business of BBC.comin Australia.
Jelena believes that there has never been a better time for great content, with time-poor and hedonistic audiences dictating relevancy and quality as the new standard, with brands discovering and connecting to their own stories, and with the data and tech solutions to build the communication bridge between brand and consumer.
She led out on the launch of BBC StoryWorks in Australia, which has grown into one of the most respected Branded Content studios in the Australian market in just over 3 years. It is valued for its consistent approach to premium content, audience-centric creative strategies, for not cutting corners, and for providing honest and solution-oriented advice to clients from a wide range of industry sectors on their content marketing journey.
Under her strategic guidance, BBC StoryWorks has worked with clients like Qantas, NAB, IBM, Optus, Cisco, Tourism New Zealand, MINI, Microsoft, Toyota, and many more.
Jelena Li Job Title Head of Content Company BBC STORYWORKS ANZ
