In this session...
As the business world moves at an increasingly rapid pace, noises decrying the death of the current agency model are deafening. But we’ve been here before many times. Is this a symptom of an insecure industry that doesn’t believe in itself, or a realisation that the fundamental needs of clients have changed and agencies haven’t kept up. Protagonists from all sides of the agenda will be joining to discuss what’s real, what’s important, and what’s next.
What You'll Learn from This Session...
- Different client/agency relationships need different models
- Our industry needs to change its attitude as much as its models
- There's a role, and an increasingly interesting one, for businesses that focus on being useful.
