In this session...
We’ve all read the headlines that TV is dead! Print is Dead! Agencies are Dying! Headlines predict the demise of traditional channels and media agencies but it’s far from true. Nothing in media ever dies, it continually evolves in the face of change and that’s what keeps the business alive and thriving. Join GroupM and four of Australia’s top CMOs to discuss the burning issues they face and how a smart media agency partner is the biggest advantage the modern CMO has.
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Think of the most outrageous headline you’ve read suggesting the end is nigh for a media channel or agency model. Ridiculous isn’t it?
While the naysayers are tripping over themselves to predict the traditional media channels are dead, and the media agency is redundant, the reality is that all are very much alive. But what is the lifeblood of media and what keeps it going as brands and their agencies face continual change?
From evolving the agency model for the future, to keeping people at the beating heart of an industry where technology, AI and machines play an increasingly big part, GroupM CEO Mark Lollback, will lead a positive debate with four of Australia’s top CMOs spanning the evolution of brands, agencies and relationships.
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What You'll Learn from This Session...
- Insights and lessons from top CMOs
- A positive look at the evolution of media and agencies.
- How a strong relationship between a brand and media agency drives growth for both.
