In this session...
Consumers have been promised relevancy and personalization in exchange for their personal data. But, new privacy legislation complicates delivering on that promise and managing the ever-increasing deluge of data. Post-GDPR, brands need privacy, transparency, and performance to gain consumer trust. Join our candid conversation on how marketers, publishers, and their agency and consulting partners can embrace key GDPR concepts and privacy-by-design principles to continue building meaningful direct-to-consumer relationships.
What You'll Learn from This Session...
- Post-GDPR
- Brands need privacy
- Transparency
- Performance to gain consumer trust
