In this session...

Ads and artist. Brands and music. Same goals. Different agendas. No longer is music just a possession. Music is an experience. Music is an interaction online. Music is part of life events through various technologies and captures 35.5 hours of one’s time per week. The question arises how do brands use music and why don’t brands use music more? Join Kenny Ochoa (, Joe Belliotti and special guests as they aim to find out.

What You'll Learn from This Session...

  1. If you’re a brand you should be asking yourself how do I start?
  2. How do I shape ideas so they add value to the brand, the artist and the fans?
  3. How do I get my maximum value out of a music asset or partnership?
  4. How to navigate the complex and fragmented world of music?


Ari Avishay Director, Entertainment Marketing Lyft
Dan Kruchkow CMO & Head of Digital Strategy Crush Music
Jarret Myer President & Publisher Uproxx
Jennifer Frommer SVP, Creative Content and Licensing Columbia Records
Joe Belliotti Founder NOISEGATE
Kenny Ochoa Co-Founder Quiver

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Culture 

Similar Interests  Music   Entertainment