Samsung Ads Leadership Breakfast: How Consumers Are Really Watching TV … What this Means for Marketers

Consumers are designing their own ideal media mixes as they seamlessly shift between cable TV, OTT, streaming video on their mobile devices, accessing social media and other types of content from their smart TVs, and more. While the industry may view the issue as “linear vs. OTT,” it’s not that simple.

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With consumers taking charge of the remote, it’s imperative for advertisers to transform their media planning and buying activities to find and engage their customers.

While the definition of TV may be changing, its power and influence is stronger than ever through data and insights. Join Samsung Ads as they unpack findings on how consumers really watch TV and how these trends impact 2019 creative and TV buying strategies.

You will hear from Cathy Oh, Head of Samsung Ads Marketing & Analytics, on the topic of How Consumers Are Really Watching TV … What this Means for Marketers. Followed by a panel from our partners, Cara Lewis, SVP, US Head of Investment at Carat Media; and Garrett Winkler Media Director, Connected TV Lead at Modi.
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