Cathy Oh

Cathy Oh serves as Head of Marketing and Analytics for Samsung Ads, capitalizing on approximately 15 years of global integrated marketing experience with Fortune 100 companies. As one of the first employees of Samsung Ads, Cathy was integral to building the Samsung Ads brand from the ground up, and under her leadership, the organization is redefining advertising in the Advanced TV landscape.

Throughout her career, Cathy has built a track record of developing global brands, large-scale marketing strategies and activations, sales initiatives and marketing programs for global sales teams.

Prior to Samsung Ads, Cathy served as Head of Marketing for iAd, Global Brands & Agencies (a division of Apple) where she developed multi-platform marketing programs that yielded more than $20 million in revenue, and successfully drove relationship management for Fortune 100 companies.