In this session...

It’s no secret that brands need to play in culture to remain relevant and connect with consumers. But in today’s world, politics, political movements and tribal passions have become embedded within the culture, it’s a part of consumers’ lives – infiltrating all aspects of media. Increasingly, brands won’t win by avoiding “dreaded” political topics as they have in the past. In an age of institutional distrust, brands must stand for something.

What You'll Learn from This Session...

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Presented with


Lindsay Stein U.S. Editor Campaign
Luke Atkinson VP, Smirnoff Global Content & Communications | Director of Brand Purpose, Diageo Diageo
Angela Steele Chief Strategy Officer Carat US
Rob Walker Global Director, Creative Solutions Spotify

Event Details

Event Type Seminar

Related Topic Area  Business   Culture 

Similar Interests  Agency   Diversity   Politics