In this session...
In the age of accountable marketing learn how Google and Target Media Network partnered with brands to test a proprietary media measurement solution that allows brands to close the loop on in-store and online sales for their broader media investments outside of retail sites. This crystal clear attribution model will give brands a new way to understand guest shopping behavior. These actionable insights from guest level sales data are ultimately transforming customer, marketing, and even product decisions.
What You'll Learn from This Session...
- Understand how can you measure in-store sales results outside for digital media ran outside of retail sites
- Why is it important to have clear attribution to measure the effectiveness of media investments
- Better understand the types of insights you can get from media campaigns measured by retail partners
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