In this session...

Minute Media's panel will explore how bleeding-edge technology, new content platforms and interactive storytelling are evolving the relationships between brands and sports fans. In a world of overly-saturated traditional media and significant cord-cutting growth, brands are pivoting their engagement tactics to take full advantage of these emerging and ever-changing consumer habits.

What You'll Learn from This Session...

  1. Panel to share examples of how brands have successfully leveraged tech to engage sports fans
  2. Panel to share best practices for brands who wish to leverage tech in their sports marketing initiatives
  3. Panel to share their predictions for the future of tech and sports marketing

Presented with


Rich Routman President & CRO Minute Media
Brendan Moynihan Senior Vice President, Consulting and Sponsorship Activation Lagardère Plus
Michael Neuman EVP, Managing Partner Scout Sport and Entertinament
Chris Perkins Global Head of Sport Anheuser-Busch InBev

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Culture 

Similar Interests  Storytelling   Content   Sports   Entertainment 

Track  Experience Economy