The advertising industry is being upended. Driven partly by consumers’ demand for increased transparency around how their data is used, new policies are now in play that are forcing businesses to adapt by prioritizing privacy, but without diminishing personalization. Meanwhile, brands and publishers are scrambling to adapt to ever-evolving policy and regulation, as well as consumer needs and challenges brought on with unprecedented global disruption.
Bob Lord
Senior Vice President, Cognitive Applications
IBM
Linda Yaccarino
Chairman
NBCUniversal
Rand Harbert
Executive Vice President and Chief Agency, Sales & Marketing Officer
State Farm
