Your Reports Suck. Want to Know Why?


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06:49

Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company


Digital Intelligence platforms, such as Media Monitoring, Social Analytics, Audience Insights & Influencer Discovery, have provided tools to the masses that were traditionally used by Consumer Insights & Research teams. Brands, Agencies, Governments, and Non-Profits have done their best using these platforms, but somewhere along the way, they forgot to ask the questions, “So What?” and “Who Cares?” During our presentation, we will put the focus on how better insights drive business change.
Jim Reynolds EVP of Global Alliances
Pulsar


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