The Power of Connections: Leveraging Scale & Purpose to Deliver Omni Engagement

As consumers increasingly search and discover in more omni ways, shopping moments are blurring. Opportunities to engage with the shopper are growing by the day, in countless micro-moments along their journey. The best retail media platforms understand the ever-changing nuances of search and shopping behavior, and in turn, deliver a multitude of connection points for advertisers to engage, inspire and convert customers. Hear from Lex Josephs, Walmart Connect’s VP of Sales and AdTech Partnerships as she sits down with Sri Rajagopalan, Chief Omnichannel Commercial Officer of General Mills, about how Walmart’s omni channel strategy is paying off, including Walmart Connect’s focus on building offerings that expand outside of traditional digital channels​ to connect brands more meaningfully in customers’ everyday lives.