The Hispanic Consumer as the Key to Unlocking Growth

Hispanic Heritage Month has just ended, but the insights and conversations must continue to elevate this community! US Hispanics are the best kept secret in America. But they should not be a secret! They make up more than 18% of the population and as a single demographic cohort is growing faster than the U.S. economy as a whole. Hispanics are the muscle of growth for the middle class of America. However, they remain largely invisible, underrepresented, misrepresented and undervalued. Join us to learn about and celebrate the Hispanic community. This panel discussion is dedicated to marketers, advertisers, creatives, producers and media who want to understand Hispanics, elevate Hispanics and benefit from this large (and growing) consumer base in the US. In this panel discussion panelists will share insights, opportunities and launch a call to action for companies to understand and tap into the potential of US Hispanics.