Storytelling to Truth Telling: The Strategy Behind Creating Great Work


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27:08

Changing Consumer Behaviors: Exploring the US African & Black Diaspora


The role of advertising in culture today is no longer about simply telling stories, it's about bringing the truth to light. It’s about portraying the ways in which people are surviving and/or thriving and translating that into an insightful, compelling narrative.
Ambika Pai Chief Strategy Officer
Mekanism
Kalen Thornton Chief Marketing Officer
Gatorade
Melissa Hobley Global Chief Marketing Officer
OkCupid
Ashley Allison CEO
Turner Conoly Group


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