Scaling DTC Brands: Simultaneously Building Brand Awareness While Driving Sales


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22:45

What Matters: The Evolution of Social Shopping and Commerce


DTC brands have emerged as the darlings of e-commerce, but many still approach two key pillars - brand awareness and revenue growth - in silos. Rain the Growth Agency has cracked the code for approaching them together through Transactional Brand Building. Bianca Reed, Rain the Growth Agency’s Vice President of Client Service, Inclusion Marketing & Valerie Kaplan, Chief Marketing Officer of Headspace, candidly discuss how a joint approach not only drives sales and generates awareness, but also builds true brand loyalists.
Bianca Reed Vice President Client Service, Inclusion Marketing
Rain the Growth Agency
Val Kaplan Chief Marketing Officer
Headspace


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