Award shows and tentpole events offer advertisers unique opportunities to build authentic connections with highly engaged and passionate audiences in unprecedented ways. In this session, executives from ViacomCBS will highlight how brands have been able to uniquely leverage the company’s culture-defining tentpole events to amplify their biggest campaigns of the year.
Karen Phillips
EVP, Convergent Ad Sales
ViacomCBS
Louis Carr
President, Media Sales, BET Networks
ViacomCBS
Linda Rene
EVP Primetime Sales, Entertainment Innovation & Partnerships, CBS
ViacomCBS
Jeanine Poggi
Senior Editor
Advertising Age
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